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Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, selecting a mid-tone green from its Historical Colors collection. The company says green’s staying power informed the choice; it has not provided details on sales impact or a broader launch schedule.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, choosing a historic mid-tone green for its annual paint selection. The announcement puts a green shade at the center of the company’s design forecast after its 2026 pick, the charcoal-tinged neutral Silhouette AF-655.
Webster Green comes from Benjamin Moore’s Historical Colors collection. According to the company’s account in House Beautiful, the collection was launched in 1976 and draws on colors associated with 18th- and 19th-century design and North American architecture. The brand describes Webster Green as a mid-tone with olive and deep blue-gray undertones, combining the depth of a jewel tone with a softer, powdery quality.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the company focused on the green color family while developing its 2027 selection. She said variations of green showed staying power when the team considered past, present and future color trends. The company presents Webster Green as both rooted in historical palettes and suited to contemporary interiors.
Benjamin Moore’s lookbook pairs the shade with Nelson Blue, Wild Aster and Townsend Harbor Brown, demonstrating how the company proposes using it alongside blue, pale purple and brown. Those pairings are styling suggestions from the brand, rather than evidence of consumer demand or a required palette. The announcement does not specify a new product launch tied to the selection; Webster Green is already part of the historical collection.
A Historic Green Takes Center Stage
The annual selection gives homeowners and design professionals a prominent reference point for color planning, while also spotlighting a shade already available in Benjamin Moore’s historical range. For readers considering a repaint, the announcement offers a named color and suggested combinations, but it does not establish that green is replacing other neutrals across the market.
The choice also marks a clear change in emphasis from Silhouette AF-655, the brand’s 2026 Color of the Year, which was described as a neutral with deep charcoal undertones. The shift reflects Benjamin Moore’s stated interest in green’s versatility and durability as a design color. It is a company forecast, not independent proof that a particular color will become more popular or perform better in homes.
Benjamin Moore’s historical framing may appeal to people seeking a traditional look, while the suggested blue, purple and brown combinations show how the brand sees the shade working in varied palettes. Actual results can depend on lighting, surface and surrounding colors, so the company’s lookbook should be treated as inspiration rather than a guarantee of how paint will appear in a specific room.
Benjamin Moore Webster Green HC-130 paint
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From Silhouette to Webster Green
Benjamin Moore’s 2027 announcement follows its 2026 selection of Silhouette AF-655, an elevated neutral with charcoal undertones. Webster Green is a departure in hue, though the available report does not describe a change to the company’s selection process or provide a complete timeline of earlier Color of the Year choices.
The green comes from a collection Benjamin Moore says began in 1976, drawing on historical design references. The company says it chose green after examining the color family across different periods and trend horizons. House Beautiful also reports that other paint brands have announced green shades for their own 2027 color selections, but the supplied material does not name those brands or compare their colors.
“When we looked across the past, present, and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
What the Announcement Does Not Establish
The announcement does not provide sales figures, consumer research or a market forecast showing how widely Webster Green may be adopted. Benjamin Moore’s comments about staying power and versatility are the company’s rationale for its own color selection, not evidence that the shade is already gaining market share.
It is also unclear whether the company plans to promote Webster Green through additional products, campaigns or new design materials beyond the lookbook pairings described in the report. The supplied account does not give a timetable for future releases or explain whether the color will be included in any limited-edition offering. The extent to which other paint brands’ 2027 choices resemble Benjamin Moore’s pick is also not detailed.
How Benjamin Moore May Build on the Pick
Benjamin Moore’s lookbook currently provides the clearest indication of how the company wants Webster Green considered, pairing it with Nelson Blue, Wild Aster and Townsend Harbor Brown. Readers can look to the brand for any further room examples, product information or practical guidance on using the shade. No specific follow-up announcement or release date is identified in the supplied report.
For now, the confirmed development is the selection itself: Webster Green HC-130 is Benjamin Moore’s 2027 Color of the Year, drawn from its existing historical collection. Any claims about the color’s commercial performance or its influence on wider design trends will require later evidence.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
The company selected Webster Green HC-130, a mid-tone green from its Historical Colors collection.
How is Webster Green different from the 2026 pick?
Benjamin Moore’s 2026 selection was Silhouette AF-655, described as a neutral with deep charcoal undertones. Webster Green is a green shade with olive and blue-gray undertones.
What colors does Benjamin Moore pair with Webster Green?
The company’s lookbook pairs it with Nelson Blue, Wild Aster and Townsend Harbor Brown. These are suggested combinations, not a required palette.
Is Webster Green a new paint color?
No new release is described in the report. Webster Green is part of Benjamin Moore’s Historical Colors collection; the 2027 announcement names it as the Color of the Year.
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