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Benjamin Moore announced Webster Green HC-130 as its 2027 Color of the Year on October 14, 2026. The company paired the green with seven additional shades in its Color Trends 2027 palette; details such as product availability and pricing were not included in the report.
Benjamin Moore named Webster Green HC-130 its 2027 Color of the Year, making the green the centerpiece of an eight-shade palette the paint company says is intended to connect current color preferences with enduring design. The announcement was reported by Hardware Retailing on October 14, 2026; the company’s selection may inform homeowners and design professionals considering paint colors for upcoming projects.
The Color Trends 2027 palette pairs Webster Green with seven additional shades drawn from Benjamin Moore’s color library. They are White Down OC-131, an off-white; Nelson Blue CW-635, a pale blue; Shakespeare Tan 228, a golden neutral; Antique Copper 1169, a warm brown; Wild Aster 1240, a pink with pale gray notes; Durango 2137-30, a deep neutral with olive tones; and Townsend Harbor Brown HC-64, a burgundy shade.
Benjamin Moore describes the colors as usable together or individually, spanning pale, earthy and deeper hues, much like the timeless shades in Behr’s Color of the Year. In a statement quoted by Hardware Retailing, Andrea Magno, the company’s vice president of brand, color and integrated marketing, said green was the focus for the 2027 selection. She described Webster Green as combining stability and optimism, and said its character could suit spaces that feel distinctive and collected.
The report says the company’s Color Marketing Team makes the annual selection using its design expertise and architectural trend analysis, including consideration of color trends like autumn hues in garden design. It also says the 2027 palette builds on earlier Color of the Year selections. The report does not provide sales figures, consumer research results or evidence that the palette has changed design standards; those points should not be inferred from the announcement.
A Green Centerpiece for 2027 Projects
The announcement gives homeowners, decorators and paint retailers a named palette to consider as they plan projects for 2027. A coordinated selection can offer a starting point for choosing a main wall color and complementary shades, while the range of neutrals, blues, pink and browns means Webster Green is not presented as the palette’s only usable option.
For Benjamin Moore, the annual designation is also a way to put its color expertise and product library in front of consumers and design professionals. The company frames the choice as a response to trends across past, present and future. That is the company’s rationale, rather than independent evidence that green will dominate the market or that the palette will be widely adopted. Individual results will depend on lighting, materials, room use and personal preference.
Retailers may use the named shades in displays, consultations or project planning, but the source report does not say how stores will promote them or whether special product formats are planned. Readers comparing colors should use physical samples where possible: a shade’s appearance can vary across surfaces and under different lighting conditions.
Benjamin Moore Webster Green HC-130 paint
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How Benjamin Moore Selects Its Palette
Benjamin Moore’s Color of the Year is part of an annual color-trend program. According to the Hardware Retailing report, the company’s Color Marketing Team draws on decades of design expertise and architectural trend analysis when making its selection. The article says earlier selections influenced residential and commercial design standards across North America and 74 countries, but offers no specific measurement or examples to quantify that stated influence.
For 2027, the company says its review of green variations across different periods found the color family to have staying power. Webster Green HC-130 was selected to represent that direction, with seven other shades providing alternatives and pairings. The announcement is a company color forecast, not a binding design standard or a report of a change in building regulations, product formulation or paint availability.
“For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing, as quoted by Hardware Retailing
Palette Availability and Market Response
The source report does not specify when the shades will be available, whether any will be introduced in new product formats, or whether Benjamin Moore plans a related marketing campaign. It also provides no pricing, sales forecasts or independent consumer research supporting the company’s color-trend assessment.
It remains unknown how widely designers, retailers and homeowners will use Webster Green or the full palette. The announcement identifies the colors and the company’s reasoning, but it does not establish that the shades will become standard choices across residential or commercial projects.
Watch for Product and Retail Details
The next details to watch for are any guidance from Benjamin Moore on product availability, pricing, samples or retailer displays. None is included in the Hardware Retailing report. Homeowners interested in the palette can check Benjamin Moore’s official channels and local retailers for current product information before making project plans.
Designers and consumers can also compare Webster Green with the seven companion shades in their intended spaces. The company’s palette provides a set of suggested colors, but the announcement does not prescribe how they should be combined or predict which shades will see the most use during 2027.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green HC-130 is Benjamin Moore’s 2027 Color of the Year, according to the company announcement reported by Hardware Retailing on October 14, 2026.
Which colors are in the Color Trends 2027 palette?
Alongside Webster Green, the palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Why did Benjamin Moore select a green shade?
Andrea Magno, the company’s vice president of brand, color and integrated marketing, said the company focused on green after finding that variations of the color showed staying power across past, present and future trends. This is Benjamin Moore’s stated reasoning.
When will the 2027 colors be available, and what will they cost?
The report does not give availability dates or prices. Check Benjamin Moore’s official channels or a local retailer for current product and purchasing details.
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