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Several paint brands have selected green shades for their 2027 colours of the year or colour edits, making green the leading theme in Ideal Home’s forecast. The report also identifies warm browns, earthy pinks and mid-tone colours as continuing trends; these are brand choices and expert assessments, not a guarantee of what consumers will choose.
Green is the leading colour in paint brands’ 2027 selections, according to an Ideal Home report that points to choices from Dulux, Sherwin-Williams, Behr and Benjamin Moore, among others. The report says warm browns, earthy pinks and mid-tone colours will also feature in the year’s home-colour forecasts, offering a guide to upcoming home-colour trends rather than a confirmed prediction of what homeowners will buy.
The green selections span several different shades. Dulux named Soulful Sage, a light sage, its colour of the year for 2027, while Sherwin-Williams selected Celery, described in the report as a light herbal green. Behr chose Grounded, a mossy olive green, and Benjamin Moore named Webster Green, a classic green, as its 2027 colour of the year. Victory Colours selected Pepper Tree Green, which the report describes as rich and grounding.
Lick’s 2027 colour edit includes two greens: Green 09, described as calming, and Green 23, a newly launched chartreuse-olive shade with strong yellow undertones. Lick interior design director Tash Bradley told Ideal Home that the company saw yellow-undertoned greens at trade shows in Milan and Paris. She said Lick had not previously had a colour with that “level of soulfulness and energy” in its range.
Green is not the only direction in the forecast. Little Greene named Marle, a new mid-tone brown, its colour of the year, while Johnstone’s Paint chose Country Soil, a warm neutral. Graham & Brown selected Rose Earth, an earthy pink. Lick’s colour edit also includes Brown 02 and Pink 14. The report presents these choices as signs of a broader palette built around natural-looking, warm and mid-tone colours, themes also reflected in tablescape trends.
How the 2027 Palette Could Shape Homes
Colour-of-the-year selections can influence what paint brands promote and what shoppers see in decorating coverage, product ranges and home-accessory collections. Green’s presence across several brands gives homeowners and designers a common reference point for planning rooms, whether they choose a soft sage, a yellow-leaning olive or a deeper traditional green.
The accompanying shades offer alternatives for people who do not want to use green across a whole room. Warm browns, earthy pinks and neutrals can be used alongside it or on their own, while mid-tone colours may add depth without the intensity of very dark or highly saturated shades. The report’s trend assessment is useful as a snapshot of what brands are promoting, but individual preferences, room conditions and product availability will shape actual decisions.
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From Annual Picks to Room Choices
Ideal Home says its forecast draws on brands’ annual colour-of-the-year announcements and colour edits, along with comments from colour specialists. These selections are released ahead of the year they refer to and are used by the report as indicators of wider decorating direction. They are brand-led forecasts, not a single industry-wide vote or measure of consumer purchases.
The report contrasts its 2027 palette with the previous year’s emphasis on deeper reds and burgundies and several shades of blue. Lick’s Bradley described that earlier direction as “elevated primaries” and said customers were approaching colour with more intention. Little Greene creative director Ruth Mottershead told Ideal Home that the popularity of mid-tone colours is rising, saying they can add depth and character without feeling overpowering.
Earthy browns were already gaining attention before Pantone named Mocha Mousse its colour of the year for 2025, according to the report. More recently, Farrow & Ball identified Setting Plaster as its most popular neutral shade, while blush and plaster-like pinks appeared in interiors. The 2027 selections suggest those warmer directions remain part of brands’ forecasts.
“The popularity of mid-tone colours continues to rise, and we see this as a key trend for 2027.”
— Ruth Mottershead, creative director at Little Greene
Brand Forecasts Are Not Sales Data
The report does not establish that green will be the most purchased home colour in 2027. It reflects paint companies’ chosen colours and expert views, not sales figures, a survey of homeowners or a measured comparison of colour popularity. The source also does not quantify how much interest in green has changed, or give a common baseline for comparing the brands’ selections.
It remains unclear how widely consumers will adopt the named shades, whether the forecasts will influence products beyond paint, and how trends may vary by market. The selections also use different methods: some companies named one colour of the year, while Lick presented a multi-colour edit. Actual choices will depend on household tastes, design plans and the products available locally.
Watch for 2027 Product Releases
As brands bring their 2027 selections into marketing and product displays, shoppers can expect to see the named shades presented in paint palettes and decorating inspiration. The next practical test will be how these forecasts translate into purchases and whether retailers and designers adopt the colours across furnishings and accessories.
For now, the report offers a snapshot of brand direction rather than a definitive account of consumer behaviour. Readers considering a repaint can use the shades as reference points, while checking current product availability and viewing samples in the conditions of their own rooms before choosing.
Key Questions
What colour is expected to lead home-colour trends in 2027?
Green is the leading theme in Ideal Home’s report, based on several brands selecting green shades for their 2027 colour-of-the-year picks or colour edits.
Which brands selected green for 2027?
The report lists green choices from Dulux, Sherwin-Williams, Behr, Benjamin Moore and Victory Colours. Lick’s 2027 colour edit also includes two greens.
What other colours feature in the 2027 forecast?
Warm browns, earthy pinks and warm neutrals also appear in the selections, alongside a wider interest in mid-tone colours.
Does the report prove green will be the most popular colour with shoppers?
No. The report summarizes brand selections and expert assessments; it does not provide consumer sales data or prove which colours homeowners will choose most.
Source: idealhome.co.uk
