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House Beautiful reports that sales and sourcing data from Havenly and Interior Define point to growing interest in plum and jewel-toned home decor. Designers describe plum as a flexible, earthy shade and recommend testing it with flowers or accents before committing to paint or upholstery.
Plum is gaining ground in home design, according to a House Beautiful report that cites rising furniture orders and decor sourcing at brands associated with Havenly. The report describes the deep, reddish-purple shade as a growing alternative to familiar neutrals and shares designers’ suggestions for using it in rooms ranging from powder rooms to living spaces.
Havenly Chief Commercial Officer Lee Anne Blake said orders for purple and plum furniture at Interior Define grew consecutively each quarter from Q3 2025 through Q3 2026, amounting to a 34 percent relative increase. Blake also said Havenly designers sourced 53 percent more plum and jewel-toned decor items year over year. The report does not specify the underlying order totals or the exact comparison period for the year-over-year figure.
Blake said customers shopping Havenly’s brands were requesting white, cream and beige pieces less often, while interest in color and moody interiors was growing. She characterized plum’s warm brown and red undertones as giving it an earthy, grounded quality and compared its versatility with navy and forest green. Those descriptions are her design assessment, rather than a measured finding.
Designers quoted in the report recommend choosing a complex plum with brown, red or gray undertones instead of a brighter, blue-purple shade. Suggested starting points range from berry-colored flowers and small accessories to wallpaper, paint and larger upholstered pieces. Several designers also advised pairing plum with other colors and textured materials, rather than leaving a single bold item isolated in a mostly neutral room.
Plum Offers a New Route Beyond Neutrals
The reported rise in orders and decor sourcing gives readers a current signal of what some shoppers and designers are choosing, at a time when the report says preferences are moving away from white, cream and beige. For people planning a room update, plum offers a way to add color without necessarily abandoning a familiar, layered interior palette.
The advice also makes the trend more practical: a vase of flowers, a pillow, an accent chair or artwork lets people test how the shade looks in their own light and alongside existing furnishings. Larger commitments, such as painting walls or buying a plum sectional, can then be considered with a clearer sense of whether the color works in that particular home.
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How Designers Recommend Using Plum
The House Beautiful report connects interest in plum with a broader appetite for moody interiors and the popularity of Art Deco styling. It presents the shade as distinct from brighter, more saturated purples: designers interviewed favored deeper tones with muted or warm undertones, which they said can feel more integrated with wood, stone, brass and patterned textiles.
The advice spans different levels of commitment. Taniya Nayak, a home expert for Marshalls and T.J. Maxx, suggested trying plum or berry-colored dahlias in a glass vase to see how the shade interacts with a room’s palette and lighting. For a stronger statement, designers cited powder rooms, libraries and primary bathrooms as spaces where people might experiment with color-drenched walls or ceilings. The report also cautions that an accent piece may feel disconnected if it does not relate to the room’s other colors; designers suggested adjusting its presence or adding a third color to create cohesion.
“At Interior Define, orders for purple and plum furniture grew consecutively every quarter from Q3 2025 through Q3 2026, representing a 34 percent relative increase.”
— Lee Anne Blake, Havenly’s chief commercial officer
Limits of the Trend Evidence
The figures cited in the report do not establish how widely plum is being adopted across the home furnishings market. The article provides no absolute order counts, market-wide data or detailed methodology for the reported relative increase. It also does not state the exact time window behind the 53 percent year-over-year sourcing comparison.
The report’s suggestion that plum will remain a major design force in 2027 is a forecast, not a confirmed outcome. It is based on the trend assessment and figures presented by the report, and future customer preferences may change. The material also does not provide a complete account of color pairings: its final section begins discussing complementary colors but does not include the full guidance.
What to Watch in 2027
The report points to 2027 as a period when plum could continue to feature in interiors, but it offers no specific forecast data or dates for future product releases. Readers can look for subsequent order and sourcing figures to see whether the reported growth continues beyond Q3 2026.
For anyone considering the shade now, the designers’ practical next step is to test plum at home before making a permanent change: observe flowers or a small accent in the room’s existing light, then decide whether a larger piece or painted surface fits the overall color scheme.
Key Questions
What is the design trend reported?
Plum, a deep purple with warm or muted undertones, is gaining interest in home decor, according to House Beautiful’s report and figures from Havenly’s chief commercial officer.
What sales or sourcing figures did the report cite?
Lee Anne Blake said purple and plum furniture orders at Interior Define rose for consecutive quarters from Q3 2025 through Q3 2026, a 34 percent relative increase. She also said Havenly designers sourced 53 percent more plum and jewel-toned decor items year over year. The report does not give the underlying totals or full comparison details.
How can I try plum without repainting a room?
Designers suggest testing the shade with berry-colored flowers, a velvet pillow, an accent chair or artwork. These options can help show how plum works with the room’s existing furnishings and lighting before a larger purchase.
Which rooms did designers suggest for a bolder use of plum?
The report names powder rooms, libraries and primary bathrooms as possible places to experiment with plum on walls or ceilings. That is design advice from the experts interviewed, not a requirement or guarantee that the shade will suit every room.
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